FSBOs all Alone
How about some bookmark love? ::
For a real estate agent in Orange County, marketing a listing is a challenge. It is also a challenge to be heard in a county with some 20,000 licensed agents.
More challenging is the prospect of engaging, and qualifying buyers and helping them find a home that they like among hundreds.
The For Sale By Owner seller is taking on both daunting tasks by themselves. The difference is that a FSBO is trying to get those buyers qualified and focused only on one home, theirs. The competition going against a FSBO is almost increased exponentially because of all of the marketing and networking that agents do.
Let's look at the three primary techniques that FSBOs use to market their property:
1) One or more FSBO websites.
2) Open House
3) Classified Ads
On the other hand a real estate agent will use a multi-faceted marketing plan (sometimes dozens of steps) which already engulfs and supersedes the effectiveness of a 3-4 step strategy employed by FSBOs.
The real secret though, is that a good real estate agent know that selling your home is as much about networking as it is marketing. The full time job of an agent is to be out "in public" talking about your house to other agents, potential buyers, lenders, and just about anyone who will listen. Agents work together with one another to market and sell listings, this enables them to virtually spread out and be in more than one place at a time by having associates field other commitments while they can attach themselves to the most effective efforts in selling your property.
Just a quick example is that they can have another agent conduct an open house, while they go pitch the listing at a industry event.
The bottom line is that it is a full time job to market and sell a property in this real estate market. It may be best not to quit your day job.
Most agents will try to court and woo FSBOs into listing with them, myself included. I know that if I'm helpful, honest and straightforward, I still may never get the business, but I might leave a great impression. The real estate business is as even more about relationships than it is about buying and selling property. With that in mind, it always has to be my goal to leave a great impression; and getting business will really be a byproduct of that.
FSBOs aren't all alone if they find an agent who won't BS them and who will be accountable to them as the client.
For more info on selling your home For Sale By Owner, check out SellYourHomeAlone.net
More challenging is the prospect of engaging, and qualifying buyers and helping them find a home that they like among hundreds.
The For Sale By Owner seller is taking on both daunting tasks by themselves. The difference is that a FSBO is trying to get those buyers qualified and focused only on one home, theirs. The competition going against a FSBO is almost increased exponentially because of all of the marketing and networking that agents do.
Let's look at the three primary techniques that FSBOs use to market their property:
1) One or more FSBO websites.
2) Open House
3) Classified Ads
On the other hand a real estate agent will use a multi-faceted marketing plan (sometimes dozens of steps) which already engulfs and supersedes the effectiveness of a 3-4 step strategy employed by FSBOs.
The real secret though, is that a good real estate agent know that selling your home is as much about networking as it is marketing. The full time job of an agent is to be out "in public" talking about your house to other agents, potential buyers, lenders, and just about anyone who will listen. Agents work together with one another to market and sell listings, this enables them to virtually spread out and be in more than one place at a time by having associates field other commitments while they can attach themselves to the most effective efforts in selling your property.
Just a quick example is that they can have another agent conduct an open house, while they go pitch the listing at a industry event.
The bottom line is that it is a full time job to market and sell a property in this real estate market. It may be best not to quit your day job.
Most agents will try to court and woo FSBOs into listing with them, myself included. I know that if I'm helpful, honest and straightforward, I still may never get the business, but I might leave a great impression. The real estate business is as even more about relationships than it is about buying and selling property. With that in mind, it always has to be my goal to leave a great impression; and getting business will really be a byproduct of that.
FSBOs aren't all alone if they find an agent who won't BS them and who will be accountable to them as the client.
For more info on selling your home For Sale By Owner, check out SellYourHomeAlone.net
Labels: FSBO
