Coastal Staging, All The World Should Be Staged
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During my open house today, on Virginia Way, in Laguna Beach, I had the pleasure of meeting Lisa Ahlke of Coastal Staging. She came to water the plants at this listing, but I ended up getting quite the education on how her staging business works. She told me that the pricing isn't by square footage as I had thought, instead there is a staging fee that is related to how many rooms she and her crew come in and stage. Then she has a monthly fee that has a 1 month minimum.
She has a warehouse with the furniture inventory that she uses. "I have listings staged from Laguna to Huntington Beach," said Ahlke. The furniture is available for sale with the home, but is negotiated outside of the those terms directly between Ahlke and the new home buyer. Home buyers find it convenient to buy the furniture especially when it is a second home that they are buying, and don't want to go through the hassle of finding and coordinating a theme.
It is generally accepted that staging a home helps to sell it quicker and possibly for a higher price. For more on that wisdom and more about staging in general, visit
Craig Schiller's Staging Rants and Ravings
She has a warehouse with the furniture inventory that she uses. "I have listings staged from Laguna to Huntington Beach," said Ahlke. The furniture is available for sale with the home, but is negotiated outside of the those terms directly between Ahlke and the new home buyer. Home buyers find it convenient to buy the furniture especially when it is a second home that they are buying, and don't want to go through the hassle of finding and coordinating a theme.
It is generally accepted that staging a home helps to sell it quicker and possibly for a higher price. For more on that wisdom and more about staging in general, visit
Craig Schiller's Staging Rants and Ravings
