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Prudential Leadership Conference

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Tuesday I attended the Prudential Leadership conference held at the St. Regis Resort and Spa in Monarch Beach, (Dana Point).

Besides being a corporate hug session, there was some really fantastic insight to be had while walking among the CEOs.

For Instance, our new CEO, Steve Rodgers is really big on setting goals, and attaining them. That part of why he set up the conference. He said that it has been his goal to be the CEO of Prudential California Realty since 1996 or 1997. Ever since then, he has focused on that until it eventually became a reality for him this year.

Steve attributes part of his success in getting to the top to his own coach,
Brian Tracy. It is ironic, because Brian is now retired from personal business-life coaching.

Steve Rodgers, CEO of Prudential California Realty, Myself, and Brian Tracy


One thing that strikes me about Steve Rodgers is that he is very approachable. He made it clear that he listens to us agents "in the trenches", and encouraged us to call and email him directly, which I occasionally do.

It is refreshing to see this kind of transparency in the corporate structure, because when it comes to my own business, I'm deeply committed to furthering my agenda of having a client-centric, technology driven, real estate business.



Steve is forward thinking enough with technology that he is constantly trying to further the Prudential technology platform. He said that our relationship with Yahoo is one among many on our "technology buffet line". He highlighted the solidification of our relationship with Trulia as a delivery of that.

Attention small real estate 2.0 firms, ARE YOU LISTENING? People at the top want and need your ideas to help thousands of agents in the business. Feel free to use me as a conduit to communicate to Prudential, to help us stay ahead.

The ultimate goal is to make agents more efficient, more professional providers of the service they already extend to their clients.


Rory, I was glad to see you at the event! We do hope these type events add value to your business and then directly value to your clients. We are honored to be part of the Berkshire Hathaway family.
When we add the power of that name and network along with our powerful Prudential affilaition and the personal touch of a great agent like you, the customer has to win!

Keep up the good work and the continued great service you provide those looking to benefit from you personal touch. I know you strive to bring the best to those seeking homeownership and pursuing part of the American dream. You have to love real estate! It is a great business and provides great opportunity for many buyers and sellers.

P.S. Warren sends his best! :)

Enjoy the journey!
Steve Rodgers
President/CEO
Prudential Californai Realty

Wow thanks. Not only are you approachable, but you read my blog as well?

We must be doing something right!

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Rory Siems

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2007 Average Sales Price: 2.25 Million