Welcome to my blog. A large part of the purpose here is to facilitate discussion on Real Estate in Orange County. While I'm based in Laguna Niguel, I serve all of Orange County. Please feel free to leave your comments, opinions, and feedback. Also, if you have an iPod, or another type of MP3 player, you can download my Podcast and listen on the go.
It has been an exciting few weeks in Laguna Niguel, and our Realty office is very excited about our upcoming new tech platform that is tied to Yahoo's Real Estate section. The buzz around this alliance is amazing. Unfortunately some of the agents are slow to come around to technology, fortunately for them though, this system will provide a quick start way to market properties online. An interesting fact is that the IDX index makes property listings from a single agent more ubiquitous on the internet. For instance, just by putting your property in the MLS you are suddenly exposed in a network of tens of thousands of agents websites. This was not the case just over a year ago. As a buyer on the internet, a person would go to Realtor.com to search for properties listed in the MLS.
The IDX is essentially a website feed that makes any agent's website into an MLS search. It is syndicated website content, which means that anyone who can reasonably consume or display XML can also display the same information.
The short story is that having an IDX feed or MLS Lisitng page is now commonplace, not at all an exclusive thing for an agent to offer. As a matter of fact, if your agent doesn't offer an IDX listing on their site, I suggest that you drop them.
An agent who claims to have a solid Internet marketing program for their listings will be obligated to go several fathoms deeper to even scratch the surface on internet marketing. Just because an agent shows their listings on their page, doesn’t mean that anyone on the internet at all ever sees it.
This is a 4Bd 2Ba home in Niguel Hills with a pristine view: 
