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What is the lifetime of your print marketing?

How about some bookmark love? :: delicious digg furl StumbleUpon Toolbar Google Bookmarks newsvine reddit spurl Technorati yahoo

I think one of the secrets of good marketing is that with the internet, it still takes the right blend of print marketing, and online advertising. The two efforts should compliment one another.

I've noticed that when I hand someone a brochure at an open house, people are already wadding it up before they leave! It then goes into the car, and becomes a napkin for their kids.

With that, I'd like to introduce the future of Real Estate Print Marketing


They're called Homecards. The concept is simple, the concept is genius. It is a business card sized property brochure. That means that they have a longer marketing life that regular brochures. According to their website:


  • Business cards get put into people's wallets and purses.


  • This is going to change the way people approach print marketing in Real Estate.


  • They have free UV Coating (a must with any print advertising)


  • They have an entire set of templates to choose from, to get the right look and feel that matches the property.



This is a no-brainer. These will be compulsory for all my listings now.


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Rory Siems

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2007 Average Sales Price: 2.25 Million